MY MARKETING PROCESS

1. Input listing data into the Boulder and Denver Multiple Listing Service within 12 hours. Provide the Seller with a copy of the MLS listing so that they can see if there are any changes, which they want to make.

2. Digital Marketing Plan. Knowing that Buyers searching the internet love pictures, I will take 12 pictures of the home, inside and out for the Multiple Listing Service and other web sites where I will display your home.

3. I will provide a Virtual Tour of your home, which will be available on all the web sites that offer this option, on which your home is marketed. Most agents only offer this service on their higher priced homes, if they even offer it at all! Statistics show that homes that have Virtual Tours available are viewed twice as often as homes without.

4. Place Coldwell Banker For Sale Sign in yard with Brochure Box that is kept full of brochures for prospective buyers. I want any possible buyers to be able to see if this home is right for them. And if allowable, put up Directional Signs to house.

5. Place AON Home Warranty Rider on sign if applicable. Home Warranties help get 3.3% higher selling prices, 29% better chance of selling the homes, and 15% less time on the market. Have Seller pay the $75.00 for the extra furnace coverage if they would like, (this can save the Seller up to $1500.00 - Average cost is over $2300.00 for a furnace). 76% of all home protection plan customers have a claim.

6. Place a Lock Box, which is a padded key safe, on the door of your home. This combination is only given out to agents who call and set up a showing of your home.

7. Place copies of the following, if applicable, inside the home with a cover sheet for any agents showing buyers the home: Plat map if available, Floor plan if available, Home Warranty Info if applicable, Square Footage Disclosure, Lead Based Paint Disclosure, Property Disclosure, and Closing Instructions. Having all of this available at the time a potential buyer is looking at the house can answer many of the questions ahead of time that they may have and can facilitate any offers in a more timely matter

8. If applicable, hold at least one Open House to expose the home to other agents and to the community. Myself or another agent with Coldwell Banker will hold this. (This is only successful less than % of the time to bring a buyer for the house, so we will discuss this more in detail at the listing time.

9. Neighborhood Marketing. I will distribute, at least, 100 "Just Listed" postcards to the people in the neighborhood noting the listing of the property. Often neighbors know someone interested in moving to the area.

10. Internet Marketing. More than 80% of buyers now initiates their home search on the Internet. I will advertise at several sites that are:

Realtor.com - This is the number one site that is viewed for real estate information in the nation.

Iresis - The Boulder Area MLS

Metro List - The Metro area MLS

Coloproperty.com - This is Ires's public web site. Interesting statistics are: Average visits per day are 7000. And this is just for the Northern Colorado area!

Craigslist.com

Coloradomls.com

Coloradohomes.com is our local web site for Coldwell Banker in the Metro area.

Coldwellbanker.com which is our company web site is the next viewed site after Realtor.com. Because of our company size, these sites will be a major source of info to the ever-growing number of Internet home buyers. Our Colorado Home site is also now linked with:

(1)Google.com

(2)Trulia.com

(3)Nytimes.com

Also any listing that is over$400,000 is also on this web site which is the #1 newspaper web site in the nation. It is also among the top 10 news sites in the nation.

Web Sites - I will advertise myself on four personal Web sites, which are:

(1) bouoldermountainrealestate.com

(2) realtor.com/boulder/cynthiawilliams

(3) coloradohomes.com

(4) coldwellbanker.com

(5) homes.com

These will also advertise the home.

Local Strength - COLDWELL BANKER is number One in Colorado. Our Boulder Office is open M-F 8am-6pm and Sat & Sun from 9am-5pm. COLDWELL BANKER has the most exposure in the Front Range area with nearly 2000 agents and 18-20 offices.

Relocation Strength

(1) Cendant Relocation (one of our sister companies) is the largest relocation company in the country, third largest in the world, and is constantly relocating buyers and sellers all over the world. Cendant handles over 62% of the Colorado relocations and over 50% of the national relocations.

(2) Prudential is the third party relocation company which facilitates moves for Wells Fargo transferees. As a "preferred broker" for Prudential we have signed a blanket referral agreement with Prudential.

(3) We also work with Cardus, another well-known Relocation Company.

National Strength - NRT, Coldwell Banker's largest franchise, has over 700 offices and 38,000 agents nationally and is #1 nationally with Coldwell Banker and among all other Real Estate companies. In fact, one out of every none real estate transactions in the nation involves a Coldwell Banker agent!

Agent Tour - Our office believes in the power of teamwork. If your listing is in the Boulder area, our office will tour our new listings every Tuesday morning. This will give immediate exposure to these agents but they will also provide feedback on the salability of your home in the early stages of marketing. If your home is listed in the mountain area, a virtual tour viewing will be shown to those agents on that day.

Lead Router - Ask me about this!

Team Effort - I have a great team that backs me with some of the mechanics of the listing and marketing process. There is always someone available at the office to give showing information out to agents wanting to show your home. Also, my team helps in the massive amounts of paperwork that need to be kept tract of which frees up more of my time to be able to do what I do best - Sell Homes.

Newspaper advertising - I will include your home in our add in the Mountain Ear Newspaper.

Buyer's Guide - I will include your home in the Buyer's Guide that I distribute to 375 homes in the Boulder and Nederland Area. I also have this guide available for customers that walk into our lobby to see what is available.

With any significant price change ($10,000 or more price reduction., Listing will be refreshed with a new listing number. This will give your home better exposure as it will be perceived as being new on the market.

Assist other Realtors in showing the home and informing them of its features and any circumstances to the property.

Lobby Display - Professional, high quality, large color brochures with description of the property will be prominently displayed in our Nederland Office lobby. These are available for our walk-in buyers or clients that come in for appointments.